Project: Life is Better With Options
My role: Senior Copywriter
In 2025, markets were hit by extreme volatility. As the world's largest options exchange, Cboe had the tools to help traders handle the chaos. The problem was that most traders had never even heard of Cboe.
If we wanted to put Cboe on the map, we couldn't get bogged down with the dull charts and disclaimers that the financial category is notorious for. We needed to take an approach that was a little less CNBC and a little more Netflix.
A World Without Options
To show traders the value options, we created a world without them.
We built out this surreal world to showcase the absurdity of limited choices, and to position Cboe as the hero who could introduce more options into traders' portfolios
Because after all, life is better with options. Your investments could be too.
The results?
+35% Index Options Volume
+66% SPX 0DTE Volume
+135% XSP 0DTE Volume
Awards
Financial Communications Society - Best in Show Consumer
Webby Awards - Honoree for Advertising, Media & PR Best Video Campaign
ANA B2 Awards - Silver in Video Marketing
